NEW
VEGAS

Welcome to fabulous New Vegas!

We’re a bespoke agency, digital native, focused on strategy and creativity with a multi-platform approach. We create solutions with just the right size for our clients main challenges. We firmly believe in mixing intelligence and technology with our singular sensibility.

Since 2011 our job is to connect brands with people in this complex world, constantly changing politically, economically and culturally. We do everything we can to create culturally relevant, socially responsible and economically sustainable ideas.

If you want to know a little more about our work (and how incredible the last few years have been), or if you want to know who we are and what we believe, here is a MENU to help.

But if you want us to hire a team of experts for your company, get to know NVX, our Talent Tech.

Bespoke Adjective bɪˈspəʊk

1. Specially made for a particular person, customer, company or organization.

2. Tailor made.

50+ BRANDS AS CLIENTS IN THE LAST 12 YEARS

FOUNDED IN 2011 by Ian Black

OUR WORK

PROPRIETARY METHODOLOGY

Constant study of
people and beliefs, brand behaviors, strategic planning
and creative actions.

A process of learning cycles to improve
our understanding and best practices.

data intelligence
creativity
content optimization
audience understanding
data intelligence
creativity
content optimization
audience understanding
data intelligence
creativity
content optimization
audience understanding

Leadership

JULIANA MACHADO PARTNER & CXO

IAN BLACK FOUNDER & CEO

VINICIUS FACCO PARTNER & CPO

PEDRO PERURENA CCO

DANIELLE MELLO HEAD OF PEOPLE

RAFAEL BIFFARATTE HEAD OF FINANCE

ERICA PRISCILA HEAD OF BUSINESS

Vegas news

Meio e Mensagem New Vegas will take care of Sorrisologia, Oral-B portal

B&Partners agency will be responsible for the strategy and creation of a page dedicated to oral health content
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Terra Paid model on Instagram will not replace the free one, but it will bring challenges

Even with the arrival of Instagram Subscription, paid content should not surpass free creations, according to experts
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Meio e Mensagem Diversity needs to flourish in new environments

Only in this way can innovation be effectively fostered.
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Terra Facebook has record audience; Why is the platform still so strong?

Meta's social network resists competition and contradicts pessimistic forecasts, adding more than 3 billion active daily users
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Forbes The “X” of the issue behind Twitter's new logo

Pedro Perurena, from New Vegas, comments on the historic change in the platform's graphic representation alongside other creatives.
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Abap Elis, rights of the dead and AI: Will Conar set limits for advertising?

Conar (National Advertising Self-Regulation Council) this week opened an ethical process to discuss the presence of the image of singer Elis Regina, who died in 1982, in a Volkswagen commercial.
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Clube de Criação Hired: New Vegas announces CCO

B&Partners.co's New Vegas agency announces the arrival of Pedro Perurena as chief creative officer (CCO).
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Meio e Mensagem VidCon debuts debating the role of influencers for brands

At VidCon Industry Day powered by Meio & Mensagem, professionals discuss how agencies and brands are adapting and shaping themselves to the creator economy
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Meio e Mensagem Lifelong learning is also longlife losing

The unbridled accumulation of information to ensure individual survival in the job market occurs to the detriment of knowledge for the benefit of life in society as a whole
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Fast Company Brasil Cannes for the first time

“I came to Cannes to understand how the game is played. And it can be done in an ethical way.”
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Clube de Criação Hiring and Promotions

New Vegas, an agency of the B&Partners.co group, announces the arrival of Andrea Tornovsky as head of business growth. Over her almost 30-year career, she worked at Wunderman, Talent (currently Talent Marcel), DM9 and Ogilvy.
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Team Comics Marvel’s “The Power is Ours” is awarded!

The “The Power is Ours” project created and developed by Marvel won the “Yes to Racial Equality 2023” award! The trophy of the Instituto Identidades do Brasil
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Meio e Mensagem Why is the end of the world a more visible scenario than the end of democracy?

The panic caused by the rise of new technologies is a pattern in our society, in general, due to fear of non-adaptation and the modern tendency towards comfort.
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